Larry loves to eat ice cream. It keeps him cool and he doesn't get hungry. After eating a ton of ice cream, Larry is asked to be the spokesbear for Iceberg Ice Cream's new product. Larry is so excited! His picture is shown on posters, billboards, and fliers which advertise the new Larry Bars. Thanks to his new job, Larry has his own walk-in freezer to sleep in and 50 ice cream bars a day.